Virtual Tours, 360° Photos, and Aerial Video for Local Business
Benefits of 360 Photos and Aerial Videos for BusinessIf a typical 2D picture is worth a thousand words and a video is worth a thousand pictures, just imagine what 360 photography can achieve for your business. VR (virtual reality), 360 videos, and 360 photos for local business are considered the pinnacle of modern technology. Just imagine if your customers could stand in the wedding venue you have available for rent while they were a million miles away. Or, if you could have an audience from across the globe witness the launch of your all-new product all from the comfort of their office or home.
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Businesses Benefiting from Virtual Tours?
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With VR, 360 videos, and images, this is a reality. This type of immersive technology can help to boost and enhance online marketing for local business – regardless of industry, size, or location.
However, this is still a fairly new technology. If you are still focused on SEO for local search and other factors to improve your local business search engine rankings, then virtual tours for local business may not be on the top of your to-do list. While this is the case for many business owners, it should be. What is a 360 Degree Photo? 360-degree photographs are a type of panoramic, immersive image. It helps to put the viewer in control of what they want to see in an image. They can look anywhere in the image – right, left, down, up, and, behind them. It is essentially like they were there, in the moment, when the photo was captured. This type of photography often goes by other names, too, such as 360 virtual tours, VR (virtual reality photography), or 360 panoramic photography. These photos are typically captured using specialty photography equipment. What this means is that if you want to use this marketing tactic, you will have to find someone who has this equipment that you can hire. Thanks to the popularity of 360 photos and videos today, this is actually quite easy. Benefits of 360 Photography and Videos Now, you may wonder – what benefits does this method of photography offer your business? Keep reading to find out. Access a New and Growing Marketing Platform In 2018, there were 171 million active virtual reality users. This number surged from 16 million just two years before. While this technology is still relatively young, you can use 360 photos as a type of immersive marketing platform to engage with your current and potential customers. Content is Memorable and Emotive By the nature of 360-degree photos and videos, the images are emotive and immersive. They help to conjure up engagement and emotion – more so than the normal 2D images or videos. What this means is the content is more memorable and something that will stay with the reviewer. This will also result in much better “word of mouth” and improved interaction with your business. This means the individual is more likely to return to your website and more likely to buy again. Eliminate Risk While Bringing Customers to You An immersive image will help to reduce the risk of a purchase for potential customers. For example, just consider a family that is booking a vacation. The rental, resort, or hotel can be showcased much more effectively with 360 images, which provide a “real life” feel for where they are going to be staying. While traditional 2D images are still considered relevant, they can’t provide the immersion that 360 images do. Increase Your Competitive Advantage Modern 360 images are both immersive and eye-catching. This is going to result in much more engagement from anyone who sees them. Just imagine having a social media feed, full of images and text. With a 360-degree photo, your company will stand out and help to engage the end user. Because this medium is still quite new, not too many national or local businesses are using this technology. This offers a huge opportunity for businesses to stand out from the competition and to gain a competitive advantage. Are You Ready to Implement this New, Innovative Technology? If you haven’t seen all that 360-degree photos and videos have to offer, now is the time to learn more about this technology. The possibilities are endless. Regardless of if you are a plumber, electrician, realtor, or if you own another business, this type of technology can be invaluable and it will also hep you stand out from the competition. |