Welcome to "360° Photos for SEO"
Why use Virtual Tours, 360° Photos and Aerial Drone Video for SEO?
The Impact New Photo and Video Technology Can Have on Your Website
Technology is constantly changing, so it can be difficult to keep up with the many changes that can impact online marketing for small businesses. When it comes to online marketing, SEO (search engine optimization) is crucial as it is the best way to get more traffic to the website, and more traffic leads to more sales. When business owners are looking for ways to boost their search engine rankings, taking advantage of new technology can give them the edge they’re looking for.
Some of the new technology to take note of right now is the various video and photograph formats or types that can be used. Now, it’s possible to use 360° videos or photos, virtual tours, and aerial photos on the website. These can give customers a better idea of what to expect from the visit, give them an experience that’s closer to hands-on without having to leave their home, and encourage them to spend money. On top of this, these options can also help boost the SEO for the business’s website, bringing in more traffic and more sales.
New Photo and Video Technology to Use on Websites
Recent years have seen impressive jumps in technology, going from large cameras that were heavy to carry around to smaller cameras that fit in a pocket, to cell phones that now have cameras that can take stunning photos and are always on hand. Along with being easier to take quality photos everywhere, new technology now makes it possible to take different kinds of photos and videos.
Benefits of Using the New Technology
New technology has been proven to be beneficial for those businesses that take advantage of it. Right now, the novelty of the new technology can pay off significantly for those businesses ready to jump in and give it a try. Some of the top benefits of taking advantage of the new technology include bringing new visitors to the website and ensuring those that do visit are more likely to purchase something from the business.
Any content added to a website is going to help boost SEO. However, new technology that is far more educational for customers is going to boost SEO even further. Search engines like to see new technology used to educate and inform consumers, so they’re likely to rank a website higher if it takes advantage of the latest technological advancements.
Using digital marketing should lead to a slow and steady increase in visitors to the website as the website ranks higher and is easier for potential visitors to see. What many companies have found is that when new technology like 360° photos were added to the website, they saw a larger spike in the number of visitors to the website. As implementing this new technology can be easy to do, especially with professional assistance, and does lead to a huge return for the website, they’re often very worth the time and effort put into adding them to the website.
Once visitors are on a website, they’re more likely to purchase something if the business uses 360° photos or other new technology. A part of this could be because of the novelty of these techniques, as they have not been around for long and many businesses are not yet implementing them. Another part is that the visitors are able to see more of products or places, so they have a better idea of what to expect if they purchase something. When they know they’ll be getting what they’re looking for, they’re more likely to go ahead and buy from that website instead of looking elsewhere to see what the other options are.
How New Technology Can Boost Search Engine Rankings
SEO is not something that can be overlooked for today’s businesses. SEO for local search makes it much easier for businesses to attract local customers, the ones that are more likely to purchase from the business, and makes it easier to rank for certain keywords. For small business SEO, local searches are the most important, because that helps attract customers who live near the business.
A locally owned restaurant is not likely to be on the first page for their type of restaurant because of all of the big-name restaurants already competing for that spot throughout the world. When the same restaurant uses local restaurant SEO for their website, however, they can boost their local search engine rankings, which will help them reach out to local customers who might be looking for their type of restaurant. They’re able to attract more local visitors to the website, enabling them to encourage more of the visitors to stop by the restaurant and order food.
How is this impacted by new technology? The new technology used on the website makes it more attractive to the major search engines, so they’ll end up ranking higher. Beyond this, the new technology can help keep visitors on the website, which is something else that the search engines look for. They want to direct visitors to websites that are going to be the right one, which means they want the visitor to stay on the website as long as possible, not click on it and go right back to the searches to find a different website.
With new technology used on the website, visitors are going to stay a lot longer. This helps make the website look more informative and useful to the search engines, so they’re going to end up ranking the website even higher. This leads to more visitors, who spend more time on the website, which could have a snowball effect on the SEO ranking and can help attract a lot more visitors, leading to more profits for the business since the visitors will be more likely to purchase something from the website.
Technology is constantly changing, so it can be difficult to keep up with the many changes that can impact online marketing for small businesses. When it comes to online marketing, SEO (search engine optimization) is crucial as it is the best way to get more traffic to the website, and more traffic leads to more sales. When business owners are looking for ways to boost their search engine rankings, taking advantage of new technology can give them the edge they’re looking for.
Some of the new technology to take note of right now is the various video and photograph formats or types that can be used. Now, it’s possible to use 360° videos or photos, virtual tours, and aerial photos on the website. These can give customers a better idea of what to expect from the visit, give them an experience that’s closer to hands-on without having to leave their home, and encourage them to spend money. On top of this, these options can also help boost the SEO for the business’s website, bringing in more traffic and more sales.
New Photo and Video Technology to Use on Websites
Recent years have seen impressive jumps in technology, going from large cameras that were heavy to carry around to smaller cameras that fit in a pocket, to cell phones that now have cameras that can take stunning photos and are always on hand. Along with being easier to take quality photos everywhere, new technology now makes it possible to take different kinds of photos and videos.
- 360° Photography – Newer cameras make it easy to showcase products and places with 360° photos. Once the photo is taken, viewers can move the photo around to see the product or place from different angles. This is a great option to replace the many photos from different angles that would normally be needed for viewers to get a better look at the product or place.
- Virtual Tours – It used to be, to tour somewhere, you had to actually be there. Virtual tours now make it possible for someone to walk through a business, a house for sale, or a state park without leaving their home. Virtual tours can be used by many different companies to showcase what they have to offer or provide more information to website visitors.
- Aerial Photos and Videos – No longer is renting a helicopter required to get amazing birds-eye views of places. Instead, drones can be used to capture stunning aerial videos that showcase the entire property, as well as photos that can provide a point of view most people don’t normally get to see of places.
Benefits of Using the New Technology
New technology has been proven to be beneficial for those businesses that take advantage of it. Right now, the novelty of the new technology can pay off significantly for those businesses ready to jump in and give it a try. Some of the top benefits of taking advantage of the new technology include bringing new visitors to the website and ensuring those that do visit are more likely to purchase something from the business.
Any content added to a website is going to help boost SEO. However, new technology that is far more educational for customers is going to boost SEO even further. Search engines like to see new technology used to educate and inform consumers, so they’re likely to rank a website higher if it takes advantage of the latest technological advancements.
Using digital marketing should lead to a slow and steady increase in visitors to the website as the website ranks higher and is easier for potential visitors to see. What many companies have found is that when new technology like 360° photos were added to the website, they saw a larger spike in the number of visitors to the website. As implementing this new technology can be easy to do, especially with professional assistance, and does lead to a huge return for the website, they’re often very worth the time and effort put into adding them to the website.
Once visitors are on a website, they’re more likely to purchase something if the business uses 360° photos or other new technology. A part of this could be because of the novelty of these techniques, as they have not been around for long and many businesses are not yet implementing them. Another part is that the visitors are able to see more of products or places, so they have a better idea of what to expect if they purchase something. When they know they’ll be getting what they’re looking for, they’re more likely to go ahead and buy from that website instead of looking elsewhere to see what the other options are.
How New Technology Can Boost Search Engine Rankings
SEO is not something that can be overlooked for today’s businesses. SEO for local search makes it much easier for businesses to attract local customers, the ones that are more likely to purchase from the business, and makes it easier to rank for certain keywords. For small business SEO, local searches are the most important, because that helps attract customers who live near the business.
A locally owned restaurant is not likely to be on the first page for their type of restaurant because of all of the big-name restaurants already competing for that spot throughout the world. When the same restaurant uses local restaurant SEO for their website, however, they can boost their local search engine rankings, which will help them reach out to local customers who might be looking for their type of restaurant. They’re able to attract more local visitors to the website, enabling them to encourage more of the visitors to stop by the restaurant and order food.
How is this impacted by new technology? The new technology used on the website makes it more attractive to the major search engines, so they’ll end up ranking higher. Beyond this, the new technology can help keep visitors on the website, which is something else that the search engines look for. They want to direct visitors to websites that are going to be the right one, which means they want the visitor to stay on the website as long as possible, not click on it and go right back to the searches to find a different website.
With new technology used on the website, visitors are going to stay a lot longer. This helps make the website look more informative and useful to the search engines, so they’re going to end up ranking the website even higher. This leads to more visitors, who spend more time on the website, which could have a snowball effect on the SEO ranking and can help attract a lot more visitors, leading to more profits for the business since the visitors will be more likely to purchase something from the website.
All the Tools You Need to Succeed
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360°PhotosforSEO.com has all the tools to help you successfully implement the latest photo and video strategies for your online marketing. Data shows 360° photos and aerial video increase on-page time, inbound links, and social shares. These factors increase authority and search engine rank for you. Our internal studies show the impact on site visits is dramatic and immediate. The only question left to answer is are you going to take the benefits of these new strategies now, or are you going to wait until everyone else has used them to gain an advantage over you? Don't be left behind, Call Today!
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What Businesses Can Benefit from New Technology?
Almost any business can benefit from using new technology on its website, though the specific types they use and how they use it may vary. Some of the businesses that can definitely benefit from taking advantage of these photos and videos include the following.
- Restaurants – Restaurants have the ability to take 360° photos to truly showcase the food they have available. They can also offer a virtual tour of the kitchen, giving visitors a behind-the-scenes look at how the kitchen operates.
- Lawyers – Lawyers can take advantage of virtual tours to show new clients around their office or use a 360° photo to show evidence and talk about how it may have been used in a case. Potential clients will often find this interesting, so they will be more likely to hire that lawyer instead of someone else.
- Small Business Owners – Small business owners can use 360° photos to showcase their products, giving customers a more complete view of what they might be purchasing. They can also use virtual tours to showcase their retail store, encouraging website visitors to stop in the store and browse. Depending on the type of small business, aerial photos can be used as well. One example of this is a small nursery showing off all of the plants they have available.
- Dealerships – Dealerships selling cars, motorcycles, or boats can use 360° photos to showcase specific items they’re selling, virtual tours of the dealership to showcase more products in one video, and aerial photos to get a birds-eye view of everything they have to offer.
- Art Galleries – Art galleries can use new technology like virtual tours to help more people see everything there is available, which can help with the sale of art pieces from those who may not be able to visit the gallery in person.
Ways to Use 360° Photos
The 360° photos are perfect for both products and places. They can help showcase a product by allowing website visitors to view all sides of the product before purchasing it, enabling the customer to make sure they know what the product offers. They can also be used to give an easy look around a single room or outdoors, enabling customers to get a better look inside a store before they visit it. Both of these options are fantastic for just about any type of business and can be used for almost any product or place.
Ways to Use Virtual Tours
Virtual tours can be used to show visitors around an area that they might not be able to visit at that moment. If a consumer is shopping for something late at night, they’ll be able to tour the business’s location with a virtual tour, allowing them to decide if they’d like to visit when the store opens. They can also be used to provide more information to customers, including showcasing important aspects of the business or showing a behind-the-scenes look that visitors might not be able to get elsewhere. Almost any type of business can benefit from virtual tours of their facilities.
Way to Use Aerial Videos and Photos
Aerial photos and videos are a great way to really showcase an area from above. These are perfect for businesses that need to show off how a larger area looks, like real estate agents. Along with real estate virtual tours to show off the inside of a building, the aerial photos and videos can give visitors a good idea of just how large the property is and everything that’s included with it. These are often used for larger properties or in cases where the visitor may be looking at homes far from where they live and will want to get a better idea of what the property contains before they travel there in person.
How to Get Started Today
For online marketing for small businesses, the right ideas can be an excellent launching pad to success, but a professional implementation is needed to get the most from the new technology being used. Business owners who would like to take advantage of these and other options to enhance their website and boost the SEO will want to work with experts on the design and photography to ensure everything is perfect.
Once the new photos and videos have been taken, professional assistance can help get them onto the website in a way that ensures they’ll have a positive impact on the SEO. This includes creating the right name for each file so they’re optimized for different keywords, creating the meta tags and descriptions for the photos and videos, and more. All of this can help search engines detect the content and, as a result, rank the website higher.
As a small business owner, you know how crucial it is to draw in more visitors to your website and to encourage them to become customers. With 360° photos, aerial videos and photos, and virtual tours, it’s going to be easier for you to boost the website’s search engine rankings and bring in more customers. Talk to an expert today to learn more about using this new technology for your website or to get started now.
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